Grow your Instagram in 2021 but wait what should you pay attention to? and Is it possible to grow an audience on Instagram?
Let’s find out!!!!!
What is the best way to grow followers on Instagram?
Just giving “giveaways” would be enough to follow or do you need to cast a magic spell.
They are nothing but just a bunch of terrible ideas.
Here is why?
Understand that these algorithms work through “the kind of engagement” you are getting on your Instagram posts and overall account activities (insta stories/ videos/IG TV/ insta pics/ Instagram carousel).
So, pay more attention to the number of people/audience instead of focusing on the number of followers who are actually interacting with your content on Instagram.
See, if you offer “giveaways” or initiate any other activity that has chances to go viral.
You can get a ton of “NEW” followers and even those followers will interact with the first few posts on your account but what is next?
Just in a week, 2-week, or maximum in a month those followers will hardly engage with your posts/ content.
Hence, this behavior of audience/followers is enough to give Instagram algorithm signals that your content has something to do with it.
People are not engaging with your content so the chances are high that this is not very engaging content. (Insta algorithms might get this perception)
No matter how engaging and amazing your content is if the followers are not engaging very much as per the number of followers on your account.
Insta will eventually drop down the reach of your content even if now you have 1, 00,000 followers instead of just 1000 followers.
The algorithms are much more interested in the content engagement than the number of followers you get on your Instagram account
Hence, this whole scenario will backfire and hurt you in the long run.
What is the best way then?
Remember, you do not require a huge chunk of followers but the right type of followers.
Who are the right type of followers?
The right of followers will be the audience that loves to engage with your content rather than just follow you and never interact with your content.
What other benefits this right audience can get for your insta account?
Will it Grow Your Instagram?
Well, when you have the most engaged audience; you can get viral in the same/similar type of audience. This better engagement will also be responsible for generating a snowball effect which will let you have more and more followers who are also willing to interact with your content without you pushing them for liking/sharing/saving or commenting on your content through different tricks.
What are the best ways to get better Instagram engagement or engaging audience?-Grow Your Instagram
If you are already making podcasts or inviting different speakers on your podcasts, do the same with insta live. Talk, be on the camera, invite guest speakers or a friend and just go live.
Moreover, through this you can reach the audience of your guest speaker/friend and your audience will get to know the speaker/friend you are inviting in your live sessions.
Instagram and all the other platforms really support these “live sessions” because they are trying to compete hard for their market share. Therefore, creators who “go live” often have the support of these social media platforms as well.
Furthermore, you will also observe that your “live activity” will improve your engagement percentage and the best part is it is with the right type of audience who already likes your content or who wants to see you.
It will also be really amazing from the business point of you because if they engage with your content so the chances are they will also convert when you try to sell them stuff.
So is there any formula?
If I have a million followers, how many views will a post get?
Just suppose the video duration is 30 seconds to 40 seconds how many views will be considered good engagement?
What percentage will be considered a successful post (in terms of content interaction)?
If we are only talking about video content on Instagram, something around 5% should be good in terms of audience interaction. However, it is not fixed. It can be 3%, 10%, or just 4%.
For example: if you have 1 million followers and on a short video of 20-30seconds and you get “50,000 views”. So, it will reflect as good engagement, and having these many views on just 1 million followers means that you have a very loyal audience.
Anything 5% or above is a very good range.
What about a regular post, nothing fancy just a regular post?
Well, on a regular post if you are able to engage something around 3%, it is a decent number of content interactions.
Learn more about Instagram Analytics Tools here at this link.
Focus on building a community of followers who can willingly engage with your content rather than gaining just followers without having many engagement metrics.
Grow Your Instagram but keep audience interaction your main target!
Also, check out:
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